This article is based on the understanding that figurative linguistic signs are
in general a common research topic in the media language but represent a desideratum
especially with regard to the German-speaking press abroad. Against this background,
some of the figurative and formulaic related observations as well as the results of a
current research project are thematised and discussed. The primary goal is a focused
evidence-based analysis – more precisely: a theory-based qualitative exploration – of
special features of figurative language use in three German-language minority newspapers
from Russia, Kazakhstan and Hungary. In addition, manifestations of culturality are
developed in the analysed media discourse, which is characterised by multilingualism
and interculturality or rather transculturality. The approach is not normative and erroranalytical,
but descriptive and primarily contact- or intercultural-oriented.